Facing the 21st Century Economic incoming tide , marketing a new round of change is accelerating . Manufacturers continue to transform marketing tools , full of tricks . To respond to ever-changing market. They are both the operator of market changes , but also changes in the marketing environment, the enslavers .

Coatings market a new round of reshuffle the way , it is based on high-quality stores to expand the trench warfare , then what is the quality of the store , what way to boost sales?

How to use the storefront advantage to promote sales , in my opinion , " shop" is the basis for the "good shop" is fundamental. Speaking of which can not help but someone will ask what kind of store can be regarded as " good shop , or that have the advantage of the store ." In view of the author is to paint and coatings industry practitioners , with regard to Case elaborate paint store .

How to promote the advantages of using the paint store sales ?

How to obtain an advantage in commercial competition , "position " is particularly important , and now the building materials industry trend tends to be more specialized, centralized ; specialization brings targeted customers "Poly business" atmosphere, while also centralizing bring a more intense competitive market . On this basis, building materials market with a paint or building materials market area , the store has a good location is the key factor, then what kind of position can be called a good location?

In my opinion : the first is the building materials market entrance, main road location , where people who have a high traffic and popularity, the flow of people every day and out of the building materials market , both through the door from your store , shop you can get high exposure, we are saying called " mixed Lianshu " from another perspective , where shop rents , management fees are much higher compared to other places , where the shop means that economic strength and brand level, inadvertently promoted high degree of brand and customer trust ;

Followed by Dulux , Nippon other brand shops next door , a large plate shop , large accessories shop next door , and a neighbor who profoundly illustrates a truth - " occasion" , good occasion is a very important commercial activity but it is also often by Chinese business people overlook an important factor , Jews proficient at this, remember that there is such a business case story , in a newly opened highway next to the first Jew opened a gas station , then the addition of this gas station next another Jew to open a convenience store , and a third soon after the Jews opened a restaurant , so around this gas station , the wise Jewish businessmen to do business more prosperous , profoundly expounded this case the conduct of business "borrow potential " of the truth. We will paint shop is open plates, accessories shop next to these neighbors is very good , " occasion" for themselves to bring more sales opportunities ;

In summary, the following three points can be called a good position storefront storefront :

First, the location is good store , in the building materials market entrance , building a street head position , paint the door or corner stores and other locations ;

Second, building materials or building a street market selling larger accessories supplier , sheet supplier storefront next door .