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With the continuous progress of urbanization , urban and rural development , increase investment in rural infrastructure will become more prominent , architectural coatings demand will show a certain percentage of increase.

A recent industry trends paint industry

1 , anti-corrosion coatings are widely used. 2012 Although the coatings market experienced a consumer market volatility and continued high raw material prices hovering influence, but China coatings industry still maintains its vitality. 2012 continue to carry out national security and national housing construction and other infrastructure construction of industrial importance , anti-corrosion coatings in the oil industry , heavy machinery, urban infrastructure and pipeline construction fields are widely used , 2010 annual production of about 650,000 tons , in 2011 reached close to 80 million tons, more than 20% growth rate . In recent years , the Yangtze paint adhere to the " science and technology enterprises , people-oriented , industry serve the country , with a strong pride in " the corporate culture and the " hundred years to build paint companies ," the company's vision , technology lead the transformation to innovation-driven development , strengthen the scientific and technological coatings, high-end paint, green paint road of sustainable development , and achieved product development, team building, and many other aspects to enhance the strength of achievement. Low-carbon , high-performance coatings products accounted for more than 35% of high-tech products accounted for 65%. Yangtze paint " CSM single-component anticorrosive paint and method " won the national invention patent .

2 , with the continuous progress of urbanization , urban and rural development , increase investment in rural infrastructure will become more prominent , architectural coatings demand will show a certain percentage of increase. Huilong Paint Co., Ltd. of Guangdong in 2013 , Managing Director Chen Huiting Huilong paint excellent dealer on behalf of the meeting 's report says: " 2012 investment in the real estate industry remains investment growth over GDP2 times , the display industry is still highly active period in 2012 , the real estate industry, the steady rise in the shock , sales area and sales to new highs. Taken together, the industrialization, agricultural modernization and information and urbanization bundled together , has become China's future to promote better quality the basic national policy of urbanization according to the current central and provincial planning the next 10 years , all levels of government will invest nearly 40 trillion to build new urbanization, which is a relative large real estate and other infrastructure for the development of the real estate industry is , especially four-tier cities , this is the real spring , spring also means the real estate industry in the spring paint industry , especially for Huilong paint , we dominated by four-tier cities , it is a rare opportunities, we need to do is to build your own moat , at the regional or professional field to regain the lead , such as doors or furniture lacquer paint . " Yu Sanxia Su Zhongjun , chairman and general manager , said the company has set up a subsidiary architectural coatings . Goal is to meet the public rental , the new urban construction of the building to create a huge market demand for coatings products . Has been emphasis on the development of industrial coatings Jiangsu ( Nanjing ) Co., Ltd. Yangtze Paint advance to the civilian market began to accelerate , the company chairman Zhang Wei in that they have obvious advantages. Height environmental health concepts, leading technology , advanced production equipment , the Yangtze River has always been careful and precise person , better quality , is rapidly pulling the Yangtze River.

 

Second, the countermeasures and suggestions

1, the focus on technological innovation , through the development of high-tech products, and actively expand the market, diversification of product mix adjustment . Performance Coatings is the world's efforts to develop various industrial developed countries and highly competitive goals. This includes high decorative coatings , high anti- corrosion coatings , paints , and so high weather resistance . Such coatings can save paint hand , to increase the service life and to be coated to improve its performance . Hand painted products also enhance the competitive advantage in the marketplace . Traditional home improvement paint coatings business enterprise transformation to the new way is a simple and obvious . Because it can simultaneously achieve enterprise product differentiation and market differentiation requirements ; And from the current industry background look, new paint market is on the rise , companies can bring the most desired profit.

2 , along with the state 's emphasis on green building and the promotion of new urban construction , architectural coatings demand is also increasing. Urbanization will bring development opportunities to paint companies . Enterprises should be based on their own advantages , ensuring adapt to market demand, to achieve volume and value increased steadily.

 
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